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Powercell: Skincare That Keeps Up with Modern Life

In the rhythm of modern life, the demands of a busy lifestyle extend beyond our schedules; they translate to our skin. Whether it’s pollution, blue light, or stress, our day-to-days are taking a toll, accelerating aging, and dulling the skin’s natural radiance.
04 Dez 2024


Recognizing that environmental and internal stress factors contribute to 80% of skin aging, we developed the Powercell range. It’s a powerful defense against the visible signs of a fast-paced life, merging groundbreaking scientific innovation with potent natural ingredients, including:

  1. Samphire Native Plant Cells: These cells enhance cellular renewal, fortifying the skin’s defenses. Our latest-generation Powercell formula contains 15% more of these regenerative cells than the original, significantly boosting the skin's ability to renew itself
  2. Ectoin: A small organic molecule derived from extremophilic microorganisms, organisms that are able to live in extreme environments. Found in salt lakes, ectoin is known for its ability to stabilize and protect cellular structures under stress.
  3. Bix'Activ™: Extracted from bixa orellana seeds, historically used by the Mayans to heal burns and inflammation, Bix'Activ™ balances the skin’s microbiome and reduces imperfections.
  4. Bisabolol: Combined with samphire, bisabolol reduces redness, tightens pores, and improves overall skin appearance even under the most stressful conditions

A Day-Night Serum Synergy


Combating environmental stressors is an around-the-clock affair. In developing Powercell, our aim was to correct, balance, and strengthen the skin by day; detoxify and regenerate it by night. Powercell Skinmunity Youth Reinforcing Serum, an icon for over 15 years, and Powercell Skin Rehab Regenerating Night Serum, nicknamed “the graft of youth,” form a duo that continuously bolsters skin health and youthfulness.




By Day: Powercell Skinmunity Youth Reinforcing Serum

Nicknamed "the invincible shield," this serum is the skin’s daily defense against aggressors. It provides instant redness correction, reinforces the skin barrier, and stimulates daily cellular regeneration.

The secret behind the serum: Samphire native cells, Ectoin, and Bix'Activ™, ensuring your skin remains strong, youthful, and resilient throughout the day.

By Night: Powercell Skin Rehab Regenerating Night Serum

At night, your skin enters a regenerative phase, where it works to repair and renew itself, producing new cells at a faster rate. Powercell Skin Rehab capitalizes on this process, detoxifying and reprogramming cells to repair damage accumulated during the day.

The secret behind the serum: Saitophage™, a biotech active that enhances cellular detoxification, and a 2% Soft Peel complex of salicylic, glycolic, and lactic acids to gently exfoliate and renew the skin’s surface.

The synergy between these two serums has been clinically validated(1)(2). When used together, they reduce redness by 77%, provide a 2.2x increase in soothing effects, and generate 6 million new cells within 24 hours. That’s just the immediate impact. After two months, a 52% reduction in imperfections and a 21% decrease in wrinkles were proven.


The Stress Test: Real-Life Urban Defense


To simulate real-life urban stressors, we developed a "Hectic Box" study. This innovative test subjected skin samples to extreme environmental conditions—pollution, heavy metals, diesel particles, volatile organic compounds—mimicking a full day in a major international city.


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In this ex vivo test, 21 skin explants were treated with Powercell Skinmunity Youth Reinforcing Serum four mornings prior to the test. The skin was protected and showed remarkable improvement in key markers(3):

  • Inflammation Marker (IL-1α): Decreased by 33%
  • Oxidation Marker (4-HNE): Reduced by 70%
  • Regeneration Marker (SMAD2): Increased by 17%
  • Mitochondrial Health Marker (PINK-1): Enhanced by 25%

The results speak for themselves. When it comes to environmental stressors, we are able to provide significant protection and rejuvenation.

True scientific innovation in skincare isn’t just a range of products; it’s a new answer to modern concerns. As the pace of our lives increases, we need solutions that help our skin stand the test of time. With Powercell, we’re able to prevent and regenerate—the keys to keeping up with the pace of life and reducing the impact of aging.


 

(1) Instrumental test, 37 women, after 22 days

(2) Clinical test, 43 women, after 2 months

(3) Ex-vivo test, 21 human skin explants, 4 days morning application prior to test



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Audrey Gueniche
– Scientific Director


Audrey GUENICHE is a Doctor in Pharmacy and has a PhD in skin biology. She has a distinguished career of over three decades at L’Oréal in Research and Innovation. Her scientific contributions have been in the areas of topical and food supplements of skin, scalp, hair health and beauty. Audrey’s experience is extensive: from vitro to clinical trials, to open innovation and development. She has published over 130 papers in peer-reviewed journals, presented in 80 international congresses and, additionally, has been recognized and guest speaker in 50 plenary conferences. By embracing an innovative mindset, Audrey is passionate in finding new areas to promote actives and formulas, prove new claims and scientific communications, and reinvent evaluations. As HELENA RUBINSTEIN’s Scientific Director, Audrey pursues the brand’s long-standing avant-garde research and science.

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